Privacy Policy

This website is operated by Vivanta Generics Ltd. ("Vivanta"), part of the MSN group of companies. You can view a list of all the MSN affiliates at the following website: Vivanta is referred to in this privacy notice as “we”, “us” and “our.”

We take your privacy and your rights to your data extremely seriously. This is our Privacy and Cookie Policy and our pledge to never misuse your data.

Scope of this Privacy and Cookie Policy

This Policy applies to personal data we collect through the Vivanta website. It describes how we use your data and your data protection rights, including a right to object to some of the processing which we carry out. More information about your rights, and how to exercise them, is set out in the “How we store your information and your rights” section.

Our site may include links to other websites over which we have no control. Vivanta is not responsible for the privacy policies or practices of other websites. We may also link to other websites operated by Vivanta or MSN affiliated companies which operate under separate privacy policies. If you access these websites via our site, you should review the privacy policies of those sites so you can understand how they collect, use and share your information.

What information we store and how we collect it

The personal data we collect with your consent and that we store can include:

  • Name
  • Email address
  • Home or Business Address
  • Phone number
  • Mobile number
  • Interest in Vivanta or MSN Laboratories

We obtain this information via email enquiries and website contact forms.

How we use your information

We process the personal data we collect with your consent, for the following purposes:

  • To provide you with information on Vivanta’s business activities, products or services
  • To respond to your feedback, queries or other correspondence you have submitted through the site
  • To place cookies and similar technologies, as described below
  • To allow us to pursue our legitimate business interests, in particular to:

Sharing your personal data

Vivanta may disclose your personal data to the following categories of recipients (in all cases, only when necessary to fulfil their functions):

  • our staff (including employees and external consultants), professional advisors and agents;
  • other functions and companies in the MSN group of companies worldwide;
  • third party service providers which process your personal data on behalf of Vivanta and who are bound by contractual obligations to keep your personal data confidential and appropriately secure;
  • purchasers, or potential purchasers, of all or part of Vivanta's business (and their professional advisors); and
  • government authorities, regulatory agencies and law enforcement officials, if required for the purposes specified above, if mandated by law, or if required for the legal protection of our legitimate interests in compliance with applicable laws.

Cookies and related tracking technologies

Use of Cookies on the site

Vivanta uses cookies to collect information about you and store your online preferences. Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the website when you return to it: this is useful because it allows the website to recognise your device. To find out more about cookies please visit

Vivanta uses the following categories of cookies on the site:

Category 1: Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the site and use its features. Without these cookies, services you have asked for may not be provided.

Category 2: Performance Cookies

These cookies collect information on how people use the site. For example, Vivanta uses these cookies to help us understand how customers arrive at the site, browse or use the site and highlight areas where we can improve areas such as navigation, user experience and marketing campaigns. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the site works.

Category 3: Functionality Cookies

These cookies remember choices you make (such as language choices). These can then be used to provide you with an experience more appropriate to your selections and to make your visits to the site more tailored. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Information on deleting or controlling cookies is also available at Please note that by deleting our cookies (or disabling future cookies) you may not be able to access certain areas or features of the site.

How we store your information and your rights

We retain all the information we gather about your interactions with Vivanta. Your information will be stored in our password-protected systems for administration of our business activity. It will be retained for two years, or as reasonably necessary for the purposes set out above, in accordance with applicable laws.

You are entitled to ask Vivanta for a copy of your information, to correct it, erase or restrict its processing, or to ask us to transfer some of this information to other organisations. You may also have rights to object to some processing. These rights may be limited in some situations – for example, where we can demonstrate we have a legal requirement to process your personal data. Where you have consented to the processing of your data, you may withdraw such consent at any time.

To exercise any of your rights in relation to your personal data, please contact us and we will respond to your request within 5 working days.

We hope that we can satisfy any queries you may have about the way in which we process your personal data. If you have any concerns about how we process your personal data, you can get in touch with MSN’s Data Protection Officer by contacting us. However, if you have unresolved concerns you also have the right to complain to the data protection authority in the location in which you live, work or believe a data protection breach has occurred.

Should we discover a data breach, we will contact those affected within 24 hours. A third party will be instructed to investigate the breach and the relevant authorities will be advised.

International transfers

Vivanta operates internationally and may transfer your information to countries outside your own country and outside the European Economic Area, including to India and the United States. When transferring your information to the US, Vivanta uses MSN’s Privacy Shield certification; when transferring to other countries outside the EEA, Vivanta generally relies on EU Commission approved standard contractual clauses. Information on the relevant mechanism can be provided upon request to

Changes to this Privacy and Cookie Policy

If our privacy policy changes in any way, Vivanta will place an updated version of the policy on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how Vivanta uses it and under what circumstances, if any, we will share it with other parties.